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How does primary research differ from secondary research?

Primary research analyzes existing data

Primary research uses data from other studies

Primary research collects new data

Primary research is distinct because it involves the collection of new data that has not been previously gathered or published. This type of research is conducted firsthand by the researcher through various methods such as surveys, interviews, experiments, or observations. The aim is to generate original data that directly addresses specific research questions or objectives.

In contrast, primary research contrasts with secondary research, which analyzes and interprets existing data that has already been collected by others. While secondary research can provide valuable insights and context, it is based on data that may not specifically suit the researcher's current focus, as it reflects past studies or information that might not be current or applicable to the new context.

Thus, the essence of primary research is its originality and direct relevance to the research objectives, making it a crucial component of the research process in fields such as design technology and beyond.

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Primary research is less reliable

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